Owner-Level Playbook: Help Them Solve Their Greatest Fear Playbook for Staffing Agencies

Owners fear and think 4 things: risk, margin, churn, and reputation.

1. Understand the Owner’s Real (Greatest Fear) (This Is What You Help Them Solve The Most)

Staffing agency owners do not wake up thinking:

• “My admins need better Microsoft Word and Excel skills.”

They wake up thinking:

• “Why did this client cancel?”
• “Why are margins shrinking?”
• “Why did this placement fail?”
• “Why are we refunding hours?”
• “Why do clients say ‘the candidate wasn’t what we expected’?”

Your training is not training to them.
It is risk control + margin protection + client retention.

👉 If you don’t frame it this way, you won’t get traction.

2. Never Lead With Training — Lead With Invisible Revenue Loss

Wrong opening (trainer language):

“We offer Microsoft Word and Excel training for admin professionals…”

Correct opening (owner language):

“I help staffing agency owners stop a silent form of revenue loss tied to administrative placements.”

• Triggers curiosity
• Avoids price resistance
• Positions you as a business problem solver, not a trainer

3. The Core Insight You Must Hammer Home

Staffing agencies lose money after the placement — not before.

• Admin skills are assumed
• Resumes and interviews don’t reveal real Word/Excel workflow ability
• The client discovers the gap under pressure
• The admin is removed
• The contract is canceled or reduced
• The agency eats the cost

“Every failed admin placement is not a people problem — it’s a skills-verification problem.”

4. Your Positioning: You Are NOT a Trainer

• A risk-mitigation layer
• A skills verification system
• A post-placement insurance policy
• A reputation protection mechanism

“I’m not selling training. I’m selling certainty.”

Owners pay for certainty.

5. One Sentence That Sells Everything

“I don’t train admins — I make admin placements financially predictable.”

That’s how you sell to a staffing agency owner.

15-Second Owner Voicemail

“Hi, this is Tim Owens. I’m a business owner who helps staffing agency owners stop a silent revenue loss that shows up after administrative placements — tied to Word and Excel workflow.

I don’t sell training. I make admin placements financially predictable.

I’d like to show you where this loss occurs. 310-625-7711.”

~42–45 words · Calm pace = 13–15 seconds · Confident, not rushed

Ultra-Compact Backup Voicemail

“Hi, Tim Owens. I help staffing agency owners stop a hidden revenue loss after admin placements. This isn’t training — it’s making placements predictable. I’d like to show you. 310-625-7711.”